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  • Writer's pictureSakshi Patil

Crafting Originality: A Dive into Design Templates Across Businesses

Updated: Mar 21

Design Templates for Businesses

In the dynamic world of design, templates have become indispensable tools, revolutionizing how businesses and designers approach various creative endeavors. Design templates are pre-made designs and documents that can be customized to meet specific standards or specifications, ensuring consistency between users and mediums. They can be sourced from template libraries and websites, or created as custom templates for future use. Delve into the diverse categories of templates, shedding light on how they can streamline processes for businesses and designers.

Types of design templates

Web Design Templates are pre-designed layouts for websites, streamlining the creation of visually appealing and functional sites with elements like headers, footers, and navigation bars. Sources for these templates include platforms like TemplateMonster, Colorlib, and ThemeForest.

Print Design Templates cater to physical marketing materials like brochures and business cards, saving time with standardized sizes, bleeds, and margins for consistent printing. Find such templates on Envato Elements, Adobe Stock, and Freepik.

Graphic Design Templates encompass logos, posters, and social media posts. Find diverse templates on platforms like VistaCreate, Freepik, and Canva.

Presentation Design Templates provide pre-designed slides featuring placeholders for text, images, and graphs. Discover such templates on platforms like Slidesgo, Microsoft PowerPoint, and SlideModel. 

UX Design Templates, from wireframes to accessibility guides, streamline interface creation for a cohesive user experience. Platforms like Figma, Miro, and Uizard provide pre-designed files including UI kits, complete designs, style guides, icons, prototypes, and components.

Advantages of using design templates

  • Time and cost efficiency: Templates save time and money by providing a structure that can be customized.

  • Consistency in brand: Templates help maintain consistency with pre-designed elements and layouts that align with the brand's visual identity.

  • Effortless Updates: Templates allow for quick and easy modifications without starting from scratch. 

Templates are user-friendly and provide a framework that can be easily edited, saving time and effort in creating basic design structures. This can be especially beneficial for individuals or businesses without a dedicated design team.

Templates serve as the foundation and inspiration for designers to keep up with trends. They can also be monetized by creating and selling high-quality design templates.

Disadvantages of using design templates

  • Lack of uniqueness: Since templates are often pre-made and widely available, they may look similar to other materials using the same or similar templates. 

  • Limitation in customization: While templates offer customization options, certain elements or layouts may be fixed, restricting businesses from fully tailoring the design to their specific needs.

  • Compatibility Issues: Templates created for one software/platform may not work for others, requiring extra effort to adapt them.

Because templates are designed to cater to a broad audience, they may have a generic look and feel. If multiple businesses within the same industry use the same template, it becomes challenging to stand out and create a unique brand identity.

Excessive reliance on templates can lead to a loss of originality in design work. If designers heavily rely on templates without applying their creativity, their designs may lack a strong impact

Use of templates

The current adoption of templates has surged to remarkable levels, with platforms like ThemeForest offering 30,000 templates, Envato Market boasting 10 million members, and 50 million items sold. HubSpot and TemplateMonster contribute to this trend with 1,500 and 50,000 templates, respectively. By 2023, Canva's community had grown to 150 million people. This data reflects an all-time high in the widespread use of templates for design.

How can designers bring in originality while using design templates?

Design is the silent ambassador of your brand, and originality is its loudest voice. -Paul Rand

As designers, we can use templates as a starter kit and a learning tool to increase our productivity and create high-quality designs in less time. By using templates wisely, we can incorporate our creativity into designs. However, we should be careful when using templates as this could reduce the originality and effectiveness of our work

Creating design using templates

Customization and Personalization

Customization allows individuals or businesses to add a personal touch, making the design unique and aligned with their needs through structure, layout, typography, and color scheme modifications. Additionally, incorporating brand elements, such as logos, icons, or taglines, reinforces the brand identity, ensuring that the overall design aligns with the brand's values and messaging.

User-Centric Innovation and Iterative Refinement

This includes extensive research and detailed personas, empathizing with users, and tailoring solutions to address specific needs and pain points. Aligned with iterative design thinking, this approach ensures continuous refinement based on user feedback, resulting in purposeful innovation that adapts to changing requirements for an improved user experience.

Original Imagery and Graphics

Integrate original images and graphics that are relevant to the project or brand. Blend custom illustrations or photographs with template elements for a distinctive look.

Creative Use of Templates

Combine elements from multiple templates to create a unique hybrid design. Modify template components creatively, such as transforming a standard section into an interactive element.

Design from Scratch as Needed

Consider starting from a blank canvas for specific projects rather than relying solely on templates. Designing from scratch allows for complete creative freedom and originality. Designers can also create their own templates, which can be reused to streamline the design process and boost efficiency.


Ultimately, the decision to incorporate design templates revolves around the specific needs of a business. While templates offer an efficient and cost-effective solution for quick design implementations, they may hinder achieving truly unique and tailored designs that maximize your business potential. If your project requires a distinctive and personalized touch, we recommend exploring various options, including UI/UX design service consultation with our experts at Neointeraction Design. Our team excels in finding the right balance between efficiency and originality, whether customizing templates or creating bespoke designs from scratch to align with your project goals seamlessly.


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