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  • Writer's pictureNivedha Raju

Turning Saving into a Game: Gamified design approaches to Encourage Financial Discipline

Updated: Mar 21


Gamified Design for Fintech

Saving money is challenging in today's world, with financial responsibilities and tempting spending opportunities. Many struggle to develop consistent saving habits, and current Personal Finance Management (PFM) apps often lack engaging features and fail to address users' specific challenges. Enhancing the user experience through gamification elements and personalized recommendations can help make saving more enjoyable and effective. By addressing these issues, PFM apps can better support individuals in their saving journey.


What is Gamification?


What if saving money could be as enjoyable as playing a game? That's the power of gamification in Personal Finance Management (PFM) apps. By incorporating game elements and mechanics into the saving process, users are engaged and motivated to save more effectively. In this article, we'll explore the world of gamification and how it can transform the way we save, providing practical insights and strategies for an enjoyable and rewarding saving adventure. Research by Zippia has even shown a 48% increase in engagement through gamified experiences. Let's dive in and discover the exciting possibilities of gamification in PFM and other digital banking apps!


Do not save what is left after spending, but spend what is left after saving. – Warren Buffett

Gamified Design Approaches for Financial Success


Over 70% of Global 2000 companies, including Bank of America, JPMorgan Chase, and Wells Fargo, use gamified elements. The Texas bank Extraco achieved a 700% increase in customer acquisitions by gamifying their account change education process, resulting in a conversion rate boost from 2% to 14%. Here, we explore effective strategies to design gamified experiences that empower users to save money successfully.


1. Setting Clear Saving Goals: To enhance the user experience (UX) through gamification, start by establishing attainable saving goals for users. By breaking down long-term objectives into smaller milestones, users can easily monitor their progress and remain motivated. Visual representations, such as progress bars or celebratory milestones, can be incorporated into the app to foster a sense of accomplishment and inspire users to sustain their efforts.


2. Saving Challenges and Competitions: Make saving exciting and shareable through challenges, competitions, and social media integration. Users compete to reach goals or save the most, with leaderboards and progress tracking fostering healthy competition. By sharing their progress, tips, and success stories on social media, individuals inspire others to participate in the money-saving journey.


Fintech mobile app gamification

3. Virtual Rewards and Unlockable Content: To make the saving experience more enticing, incorporate virtual rewards and unlockable content. Users can earn badges, and virtual currency, or gain access to exclusive features as they make progress toward their savings goals. These rewards offer a tangible sense of achievement, enhancing motivation and encouraging users to sustain their saving efforts.


money game cashbacks

4. Progress Visualizations: Visualize users' savings progress through interactive charts, graphs, or visual trackers. Displaying the distance between users and their savings goals in a visually appealing manner helps them understand their progress at a glance. Real-time updates and notifications can remind users of their achievements, reinforcing their motivation to save and inspiring them to continue making progress.


progress bar _visual design

5. Investment Game Simulator: Immerse users in an interactive investment game simulator. Experience the excitement of virtual investments in stocks, bonds, real estate, and more. Real-time market data enables informed decisions, while tracking investment performance and learning from successes and failures provides valuable insights into the investment landscape.


Investment Game Simulator

6. Social Media Integration: Integrate social media features to enhance user engagement and community. Users share savings milestones, achievements, and progress on preferred platforms, fostering connection, support, and inspiration within the community of fellow users.


Social Media Integration

Salient Points


  • Gamification: Incorporating game elements into non-game contexts.

  • Gamified UX design enhances saving experiences.

  • Over 70% of Global 2000 companies use gamified elements.

  • Extraco Bank achieved a 700% increase in customer acquisitions through gamification.

  • Design strategies for successful saving: Clear saving goals, saving challenges and competitions, virtual rewards and unlockable content, and progress visualizations.

By implementing these gamified design approaches, a digital banking solutions app can transform saving money into a fun and engaging experience, motivating users to develop better saving habits and achieve their financial goals. Neointeraction Design specializes in designing digital banking experiences, making it the perfect partner for crafting exceptional user interfaces and interactions in the financial realm. Our team ensures the provision of top-notch UI/UX design services that seamlessly integrate throughout the entire product design process.

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