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  • Writer's pictureWenkit

How to align good UX UI concepts with customer requirements?

Updated: Mar 21


ux concepts

User Experience plays a vital role in the success of a product. It is an important puzzle that should be solved for the users by the UX designer.

The objective of UX design should be to minimize complexity and present the product so that consumers can make quick decisions. When developing a product to serve their objectives, users' demands should take precedence over customers' suggestions since poor user experience can undermine clients' ultimate goals.


Pitching of UX UI design concepts to the client


pitching uxui concepts

Business goals are the first focus for clients. They approach us to leverage our expertise in the field of user experience and design, for the development of their product. Proper communication with clients is crucial, as they will likely already have preconceived notions about how their product should appear or function.

If you or your team is looking for UI UX designers to have your next project designed, hire UI UX designers from Neointeraction team who will be responsible for analyzing and validating the concepts and objectives that the clients have in order to offer them alternatives that will help them achieve their business objectives.


Design adds value faster than it adds cost - Joel Spolsky

Why Guiding Clients through references is important?


ux ui reference

Industry Standards of UI UX design guidelines


It is good to follow industry standards and best practices from product designing companies as it helps to keep consistency in functionalities, meets user expectations, reduces the learning curve, and also helps in maintaining consistency in the later stages of UI development using various frameworks or libraries such as react js, angular, flutter, vue, bootstrap, etc. Learn more about how the adoption of the React, Nextjs, and Strapi frameworks improved the Neointeraction Design website's page loading time and traffic here.

This will also prevent confusion about the names and functionalities of elements. It will also help us convince clients of how certain functionalities behave or how users might use their product.


Usage of Data points to defend your design concepts


Research data points are more helpful in design discussions because it provides you the information and general implications on how the entire UI UX scope of the design is perceived from the user’s perspective.


There are two types of data research


  1. Quantitative Research Data

  2. Qualitative Research Data

Quantitative research is nothing but the data filled with numbers that deal with it in a statistical format, which will help us solve the design problem, whereas qualitative research provides raw facts about the data in the form of wording or verbal data, which will help us understand human behavior.


Some of the most commonly used quantitative research methods

  • Online Survey

  • Observation

  • Market Research

  • Descriptive Research

  • correlation Research

Some of the most commonly used qualitative research methods

  • User Interviews

  • User Research

  • Ethnographic Research Modal

  • Historical Modal

  • Narrative Modal

With the help of these data points, we will have enough information to defend the UX UI design concept. This will provide a better understanding for the client with the help of true and unadulterated data about the design.


Real Case Study Discussion between client and the designer


ux ui casestudy with client

One of our clients requested that the primary and secondary buttons be the same color so as to limit the use of colors and give each button a consistent look and feel. However, we were able to persuade the client by


  • Explaining a scenario from a user's perspective

  • Showed various UI UX Design Guidelines and frameworks such as bootstrap, and material UI kit to help them understand that this is the industry standard.

Click here to see more on how our UI UX design team worked on this project.


Salient Points


Every time a client proposes a UI design concept, we as designers need to evaluate it and determine whether it will make the user's life easier or not. We shouldn't just accept the client's recommendation at face value. Therefore, it is crucial to defend what is right and act in a beneficial way for the user by following the set of UX UI Design Principles that allow the client to decide on the user’s needs.


  • By keeping the end user in mind, we assist the customer in achieving his business goal.

  • Use a variety of research findings to demonstrate and validate to reach a consensus on various standoff points.

  • Inform the client about the industry standards and best practices.

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