Crew Mobility Management in a Cruise
Result
90+
New User Engagement
85+
Profits
80%
New Customer Acquisition
A well designed product, we are impressed with design quality and User experience. Detailed wireframe & prototypes helped us to understand the UX better.
Objective
The aim is to enhance the daily user experience by revamping the app's interface, making it more user-friendly. The focus is on simplifying the crews' daily activities, tasks, and get information about their journey seamlessly all in one place.
Challenges
Considering the app was created by tech first approach where in it was built from the utility point of view, no significant design considerations or user research were used when creating the app for various user personas
Solutions we offered
We revamped the app to benefit the target user by simplifying and streamlining their daily tasks, which was accomplished through,
Brainstorming
Brainstorming sessions with the client and the creation of rough sketches served as the project's inspiration
Identifying Key flows and user pain points
Identifying key user flow and its pain point in the existing app
Collaborative decision making
Presentation of the refined key flow to the stakeholders to make impactful design decisions
Foundation
Wireframing , prototyping and micro interaction
Brainstorming Session
Brainstorming sessions with the client and the iterative sketches served as the project's inspiration
How did our solutions help?
Our user task-focused design empowers crew members, ensuring seamless goal achievement and enhanced productivity. Beyond technical improvements, it transforms daily routines for a more enjoyable and manageable experience.
Improved Usability
Our design significantly enhances the system's usability, offering a more user-friendly and accessible interface.
User Centric UI
Prioritizing crew well-being and mobility managment, our UI design ensures both functionality and ergonomic comfort, enhancing the overall user experience.
Streamlined User Flow
The new user flows made it easier to get tasks done quickly, reducing challenges and ensured a smooth transition for different user throughout their navigation
Interactive UI Upgrade
With dynamic micro interactions and illustrations, our redesign was driven by practical functionality for a more engaging and user-friendly experience.