Share Trading Platform Redesign
Result
86%
New User Engagement
90+
Profits
75%
New Customer Acquisition
Traders kept coming back to our platform and told us that they had a great trading experience with our platform whilst enjoying all the features
Objective
To improve the trading experience by creating a smart and easy-to-use platform. This platform helps traders and investors keep track of their investments and makes it simple to do research, plan strategies and giving quick access to important information.
Challenges
The challenges involved making it easy to place orders quickly by creating a fast and efficient way to access data. We also had to combine different services to make trading more enjoyable and come up with research and strategy features that match what different clients like.
Solutions we offered
In the redesign of Geojit trading platform, SELFIE, our solutions provided traders with a personalized and all-in-one experience. We added advanced charts, included trading options, and provided detailed analytics. This helps traders make smarter decisions.
Personalized Trading Experience
Traders can customize dashboards and widgets, tailoring their platform for individual preferences.
Unified Watchlist Look
Users can enjoy a consistent watchlist experience across both web and mobile platforms for easy market monitoring.
Advanced HTML5 Charting
Leverage cutting-edge charting technologies, including Renko, Kagi, P&F, and line break, for detailed market analysis.
Integrated Trading Across Assets
Users can seamlessly trade across diverse asset classes and products, enhancing trading flexibility.
Comprehensive F&O Analytics
Access insightful Analytics & Visualization tools for a comprehensive understanding of futures and options markets.
Dark UI Option
Recognizing users' reliance on digital devices, a dark mode option was added to reduce eye strain.
How did our solutions help?
The solutions streamlined user journeys and task flows, ensuring a unified experience for traders and investors. Key contributions include,
One-Page Strategy
Our design approach focused on a one-page strategy, minimizing navigations for a more user-friendly experience.
Efficient Order Placement
Users could easily examine and interact with portfolio and symbol information before placing orders.
Cutting-edge HTML5 Technologies
Post adopting the Pre-Auth feature in T1 hospitals, the daily request surged by an impressive 400%.
