Redesign of Stock Brokerage portal
Top French financial house engaged Neointeraction to do their brokerage portal redesign.
About the Client
Geojit BNP Paribas, today, is a leading retail financial services company in India with a growing presence in the Middle East.
Geojit BNP Paribas wanted to redesign the present trading platform FLIP which had 3 variations based on user types ( Desktop, Web & Mobile). Considering the growing trend of mobile users client decided to redesign their trading platform to bring unified experience for its traders & Investors. While defining the product goals emphasis on great Experience for traders that would be compelling to do repeated Buy & Sell transactions. More than anything else, they wanted to offer their clients something which gives them a great user experience. Truly with Next Gen features built in, it will become the most advanced trader friendly solution.
Geojit BNP Paribas web presence needed to reflect share trading brokers site with market related data accessible to trade customers. Corporate website should have all the information about the company along with market data. For marketing team all activities will be done focusing the portal and the portal is something which users want to come back daily for latest market updates.
The portal needed to cater to many requirements such as:
- Clutter free way for accessing daily market data.
- Web & mobile friendly view experience
- Trading details from popular markets (BSE , NSE).
- Research and strategies assisting clients’ investment horizons and trading patterns.
- 3rd party trade and market information on all listed companies, mutual funds, debt and commodities.