Experience design for SaaS platform

SaaS solution with a complex backend algorithm needed a simpler design strategy.

About the Client

Change-Inc (Patent Filed in India & USA) is a SaaS-based product that drives learning (content-agnostic), and can deliver measurement metrics around behavioral change, actual impact on business as well as RoIe.


A large BPO (Business Processes Outsourcing Services) company headquartered in India with businesses/consultants located across multiple countries spanning continents. Due to the dynamic business environment, there is a constant need for keeping the workforce skilled on a variety of areas , especially on soft-skills Though there was a large expended training budget, the effectiveness to measure the results were limited. Need to obtain actionable insights on their organizational transformation program.

We are extremely happy to have Neointeraction design team onboard from the starting of the project. They helped in setting the right Ux strategy for the product. With multiple workshops conducted they were able to capture various business flows we had in mind – CEO 4edu.

Ux Solution

Considering various user roles like Senior Management L&D & Human Capital Teams,Line & Functional Managers & End users, below tasks flow is captured in the UI flow.

  • Define Parameters
    • These are competency / outcome based
    • Customizable to the program / BUSINESS LINKED.
  • Assess
    • Multi rater assessment around DEFINED PARAMETERS
    • Creates the baseline for change-required.

Design Process

  • Conducted business understanding workshops.
  • Identified key business flow mapping
  • Information restructuring & user journeys
  • Interaction design strategy and click through prototyping

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Design is a rather broad and vague term. When someone says "I'm a designer," it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.

UX designers are primarily concerned with how the product feels. A given design problem has no single right answer. UX designers explore many different approaches to solving a specific user problem.

The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. One way that a UX designer might do this is by conducting in-person user tests to observe one's behavior.

A UI Developer changes computer code into words, pictures, icons or other aspects that a user can easily understand and work with, i.e. creating an "interface" with the user.

They determine flow patterns, the best places to put features, and how to reduce user friction with the interface. UI Developers understand and / or write JavaScript, AJAX, JSP and other coding, as well as back-end languages such as Java.

With solid experience, and in some cases additional education, UI Developers can grow into management roles in various areas of IT, such as a Technical Project Manager.

Let's assume we are talking about the in-house marketer. A Digital Marketing Manager manages the digital (or online) elements of the marketing mix, integrates with offline (print, PR etc), also gets involved in strategic side of things like setting KPI's.

A digital marketing manager works with other departments (sales, customer services, HR etc) to ensure the implementation of the marketing plan is coordinated, aligned, consistent and meets business objectives.

It's too easy to give a current employee the title Digital Marketing Manager purely because the senior person giving the title doesn't do digital or fully understand digital themselves but know they need to be on it.


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