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  • Writer's pictureVanessa Lobo

Unlocking the Essence of our Successful UX Design Workshop on Oct 6,2023 at Taj Vivanta

ux design workshop hosted by neointeraction design

Design, they say, is about evolution. In a world where user expectations change like the wind, designers must adapt to the dynamic landscape and keep pace with the evolving trends. That’s what we firmly believe at Neointeraction, where we see design as a catalyst for success, a medium that can transform lives and businesses. This philosophy was the cornerstone of our recent UX Design Workshop, a one-day deep dive into the world of UX, where we had the opportunity to enrich UX Leads and Product Designers to elevate their product experiences and uplift their design career path.

One of the key takeaways from our UX Design Workshop was a fundamental truth: there's no such thing as a perfect design. Design is a dynamic field, and we, as designers, must evolve in tandem with it. This means acquiring skills that are essential for our success.

Sam Thomas, our UX Director at Neointeraction Design shed light on several foundational skills that are essential for designers. He emphasized that a great designer needs to be a good communicator, equipped with a mindset for simplification, structured and organized thinking, a commitment to continuous learning, and a focus on delivering value, often measured as ROI, customer delight, and overall product success.

workshop on roi of ux design

The next big thing is the one that makes the last big thing usable.- Blake Ross

We also delved into real life case studies, illustrating the ROI-based design decisions that can save costs and time. One of our guest speakers Kartik Srivastava, Vice President of IT at Intertrust Group, shared valuable insights in a virtual event segment demonstrating quantitative and qualitative methods for measuring design success through improved user adoption and the highlighted the need for unified grammar across different products under the same parent brand.

Design choices can have far-reaching consequences for user engagement and, ultimately, a company's bottom line. Sneha Thakkar, Senior Product Manager at Amazon, highlighted how good technology alone doesn't guarantee success and how working customer backwards to make iterative improvements before launch enabled high user adoption beyond the goals. She also highlighted how users departing silently is a challenge more profound than the absence of negative feedback.

hands-on task for ux designers

Focusing on achieving excellence beyond algorithms backed with iterative improvements before launch can help reduce project timelines and risks. The workshop also included a hand on task to help participants challenge themselves and come up with efficient design solutions and encourage and value feedbacks.

upskilling in UX design - neointeraction

In summary, our one-day UX Design Workshop was a melting pot of insights, discussions, and learning. Our goal was to inspire designers to embrace the ever-evolving nature of design, communicate effectively, create compelling stories, and measure success through ROI. Our journey in the world of design is ongoing, and we're excited to continue giving back to the design community through more upcoming events.


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