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  • Writer's pictureSahla Feroc

How design accessibility is important to boost your business

Updated: Feb 2


accessibility design for business

In today's diverse world, businesses know it's important to make their products and services accessible to everyone. Accessible design is the key to crafting digital experiences that cater to all, regardless of ability. Now, let's look at the numerous benefits that accessible design can provide to businesses.


Reaching a Broader Audience


Accessible design stands as a pivotal asset, wielding the power to extend a brand's reach across a diverse demographic spectrum. The World Health Organization reports that approximately 1.3 billion people, accounting for 16% of the global population, live with different abilities. By using accessible design, businesses not only reach this market but also show that they care about creating digital experiences for everyone.


Better User Experience for All


Accessible design, aligned with user-centered design principles, aims to make everyone's experience better. It not only boosts user engagement but also makes users happier and more likely to stick around. Features such as clear navigation, readable fonts, and adaptable layouts, designed with accessibility in mind, resonate not only with individuals with different abilities but also with the general user population.


Positive Brand Reputation


In a world that values inclusivity, businesses embracing accessible design can craft a positive brand image, signaling their care for everyone and fostering trust and loyalty. This commitment goes beyond just reputation-building; it positions companies as ethical leaders. It not only deepens trust and loyalty among existing customers but also attracts new ones actively seeking brands that prioritize accessibility.


Boosting Search Engine Ranking


The success of a website is determined not only by its aesthetic appeal but also by its discoverability via search engines. A frequently neglected factor that can substantially impact a website's search engine ranking (SEO) is its accessible design. Search engines, like Google, value accessibility as it aligns with their goal of providing the best possible user experience. So, businesses investing in accessible design not only reach more people but also climb the online visibility ladder.


Legal Safety Net


Accessible design not only improves user experience but also has legal implications for businesses. Prioritizing accessibility is a proactive move that reduces the likelihood of legal complications while also complying with global inclusivity laws. Improving website accessibility through adherence to the Web Content Accessibility Guidelines (WCAG) not only ensures a more user-friendly experience but also mitigates legal concerns. Businesses that prioritize accessible design can reach a wider audience, comply with regulations, and establish a more inclusive and legally secure digital space.


Accessible design is not just a technical requirement; it's a moral imperative. It's about giving everyone the opportunity to participate fully in society. - Jeffrey Zeldman

How to Make Your Designs More Accessible


  1. Alt Text for Images: Ensure every image on your website has descriptive alt text. This not only aids users with visual impairments but also improves your site's SEO.

  2. Readable Fonts and Contrasts: Use fonts that are clear and easy to read, and make sure the text and background colors contrast sharply. This helps people with visual impairments and makes it easier for everyone to read.

  3. Logical Heading Structure: Organize content with a logical heading structure. This helps screen readers and users to navigate your content easily, improving the overall user experience.

  4. Keyboard Accessibility: Design your website so that all functionalities are accessible using a keyboard. This is crucial for users who rely on keyboard navigation or have motor disabilities.

  5. Transcripts for Multimedia: Create transcripts for audio and video content to make it accessible to deaf or hard-of-hearing people and reach a wider audience.

  6. Responsive Design: Design your website to be responsive so that it can adapt to different screen sizes and devices. This will ensure that your website is accessible and user-friendly for everyone.

  7. Regular Accessibility Audits: To keep your website accessible as it evolves, make it a habit to conduct regular accessibility audits as part of your routine maintenance. This proactive practice helps you catch and address potential issues at an early stage.

  8. User Testing with Diverse Audiences: Enhance the accessibility of your product by testing it with users of varying abilities. Their insights can help you identify areas where your product can be more inclusive.


Case Study: Netflix's Accessibility Success


In 2019, Netflix made its platform more accessible to people with different abilities by adding features such as audio descriptions, subtitles, and keyboard navigation. The impact? A 50% increase in subscribers with disabilities, highlighting the tangible benefits of accessible design. This case showcases how prioritizing accessibility goes beyond compliance – a strategic move that enhances brand reputation and taps into a substantial market segment.


Netflix accessibility design

Conclusion


Accessible design is more than just following rules; it's about making digital spaces welcoming for everyone. Businesses that prioritize accessible design are not only keeping up with evolving technology standards, but also building a digital world that is equitable, inclusive, and prepared for the future.


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