Insurance companies have taken the necessary steps to enhance user interaction with them. 4 primary areas have been identified that forms the crux of any UI revolution. They can be classified as:
- Payment option
- Additional add-ons
Each of these categories are further classified based on layout, visual appeal, user-friendly design, ease of navigation and validation points. One of the major UI company has highlighted the best practices for the year 2017.
Some of the points that receive a thumbs up from UI specialists
On the home page, users will start filling up the form, knowing how many steps it will take. Through inline validation, users can find out if they have made any errors before proceeding to the next point. It would also do good to activate the tool tip button. UX designers feel that the Contact Us button should always be made available. It should not be placed at the home page or help section.
Points that receive a negative marking:
UX designers warn about the mistakes that one should avoid making while designing interfaces.
- Illegible sections: The user fails to understand what kind of information will be required for filling the form. Most of the applications are not compatible with mobile phones and are not responsive to touch.
- Deleting auto-fill option: If the user has to type out their address manually, it results in a wastage of time.
- Avoid repetition: Some questions can be completely deleted to avoid monotony. For instance, the user types the address in the first section. Eliminate any query that forces the user to type the text again.
While designing the quotation interface, analysts predict the following trends that are here to stay.
Avoid committing these errors:
- The primary goal of the user is to pay premium for the policy. This gets automatically highlighted as the user navigates.
- For ease, all the information should be broken down into segments.
- Font styles that are difficult to understand: It is nice to read these fonts in an invitation card. An insurance company deals with premiums and types of policies. Ensure typography is not confusing and design is correctly aligned.
- For a pleasing appearance, stick to one font and design.
The future trends in add-ons are numerous. Some of them as viewed by a major UI design company are:
- When the user selects a particular policy plan, all the additional costs will get highlighted. This will enable better decision and choices.
- Through snapshot information, the end user does not have to click anything for ideas.
- Radio buttons should be accessed easily on mobile phones.
The future will see the usage of Artificial Intelligence including robots that assist users in case of payment-related queries. The forms ‘remember’ your information, and you are skipped the misery of typing your details again.
Other Latest UI Trends For Insurance Companies
Moving away from in-app walkthrough designs
As the year progresses, we can see the approach of UI designers shift from traditional approaches to a more channelized design. Earlier, apps would rely on multi-screen navigations just to get across a point or explain a video.
There are three problems that this method face. First, if any app requires detailed explanation then the designer should think about switching to another similar app. Second, these instructions are often forgotten and the user has to go back to the start in case of doubts. Lisa Baskett, a UI architect explains the third problem aptly. A natural human tendency is to skip these walkthroughs, and find out how the app functions.
The latter might be a familiar scenario with majority of the users. If the app is not user-friendly, complete with confusing links, the user in all probability will skip this part and try to decipher the working of the app by themselves. If they fail to understand, then they might stop using the app and migrate to a better version.
How then should UI designers communicate instructions? Trending breakthroughs include:
Use Of Gestures And Symbols
You might argue that this might be a dream and a vision of the future. In reality, this eases the strain of navigation. Contextual instructions can be added through use of animations that show the intended action. Text labels will appear briefly, explaining the action that is required by the user.
Apps that have complex instructions will break them down into segments. As the user progresses, these are popped up when needed. At point of interaction, UI analysts predict that content will appear on screen for first-time users.
Advantages of this feature is the increased usability by conveying instructions when needed. Users can concentrate on one task in hand.
UI Designs Will Be Anti-Apple
Joel Marsh, an architect and author predicts that the future is bleak for Apple products. As he puts it, “flat, white and ultra-minimal” design is Apple’s forte. Several companies will simplify the apps to make it appear black and white, and attractive colours will be designated for other features.
Heavy fonts-or typography- will be the most preferred style amongst users. Buttons will have layered surfaces and there will be variety in UI designs.
TLA’s Or Three-Letter Acronyms Will Find Takers
Conor Ward, head of UX & design, British Gas has an interesting opinion. He predicts that in the days ahead UI will go back to its original meaning-that of a ‘user interface’. UI is a common term for graphic designers and the likes.
2017 will be the year when VUI (voice user interface), TUI (tangible user interface) and other similar forms will surface. He further analyses that users would move towards zero UI through personalised and smart design features. The primary goal will be minimising human interaction with existing systems.
User Choices Will Be Considered
Sarah Doody says that products will start to make decisions for users. For example, there is an app that lets the users save money by automatically drawing money from fixed deposit to a savings account. Users can interact with the app through text messages and it sends back details of monthly savings.
On a similar note, insurance companies will create apps that “talk” to users and decide for them based on choices.
Minimal Design Will Be The Key
Artificial Intelligence will change the way UI/UX designs appear. One of the key design trends will be simplified UI rather than messy visuals. Subdued shades, large font and simple machine-human interactions will be preferred. Rob Whiting says those involved in UI design will have interesting times ahead.
Look Beyond The Screen For Interactions
Designers will have to think beyond the screen to communicate. For example, in virtual reality, audio cues will help users connect with the system. Interactive techniques like ‘Air Tap’ and ‘Gaze’ will be introduced. These are gestures introduced by Microsoft’s HoloLens.
The future looks interesting for UI/UX designers, or should we say VR? Voice services, chatbots, AI and voice assistants will find place in insurance services.