The design of User Experience is one of the fastest growing industries today as you seem to need a bit of UX in everything you have or do. So, what next for UX in 2017? Some would say that it is new design language, Fancy animation themes or even UX for self-driving cars, but there is no limit to the applications of UX design. The next big thing for UX design in 2017 has to be a product or service design. Designers have to put their brains together and figure out as to what will be a great service or product that would make a difference to our lives; it’s not just about designing, we have the lean UX method to do that, it's deciding what to design.
The Journey Of UX Through Time
In the early days of websites, designing was only for the backdrop for websites. Then, UX design was introduced, which created easy to use interfaces with interactive design and user testing. An advantage of UX is that when it is in sync with the product team, it makes it easier for people to understand the product and use it as needed. This was a great value addition when compared to just creating a simple backdrop for any website.
The Hidden Process Behind UX
We are the ones who design, and we should know what we can build. In fact, we need to perform an analysis on what people really need in the market. Usability is always followed by usefulness. Product design can go over and above the way in which we develop a function. The most important step would be deciding what to create and when, analyzing the need and the problems for people, finding the pain points and giving a solution. Once we are able to answer these, we can generate a multitude of business opportunities, which should be the next step in UX design. Having a strategic thinking and helping the business in visualize and build better products depends on the requirement of the viewers. UX strategy, Google’s design sprint, and other service design methods can be great options to explore.
Check Out The Latest Upcoming UX Trends
Here are a few significant UX design trends that we can look forward to in 2017:
- Research might have an even important role to play, and it will not be enough just to check the usability of design, it has become crucial to discover the problems that people encounter and analyze the needs as well.
- It’s enough of giving advice about how to design; it is now time to also initiate about what to design.
- Design has to add value and not just be an added service. Respect for designers will go up as their role in UX starts being given more importance.
- It is time to care about communication and organizational issues. The organizations have to adapt to the changes as new products or services are being designed.
- Designers need to learn to talk about strategic decisions and take part in major decisions of the organization.
- Input from product testers and managers will give the designers more information while considering new methods. Better collaboration can lead to great product design.
- The top priority goes to adding value to the business. Besides looking trendy and up to date, UX also demonstrates as to how contributions can be made to better any project.
UX Game Changer: Pokémon Go
Last year, in 2016, we saw a lot of innovative things happening in the UX technology. The most significant being the Pokémon Go which was an amplified user experience game that became a highly desirable playing companion within a mere thirteen hours from the launch. The success of the game is to make gamers get out of the house, walk and run with the app which was the primary reason for its grandeur success that got more than fifty million people to download the app and play it.
Tips and Tricks Of the UX Trade
- Time Savers
Providing a great UX is not only for the visual effects, but also to save time for the users much like linear designs that allow the users to take one task at a time. Customer service interactions that are being automated by using chat bots is one of the best examples, this not only saves time for users, also saves a lot of work time for employees to give them additional time to work on other important tasks at hand.
Both users and companies love personalization. UX designs need to focus on this and give them what they desire. Smarter personalization options should be made available to businesses that can also be dynamic and have multiple designs as per their interest. Similar personalization techniques can be done for individual users as well.
- Focus on Metrics
Metrics could be the next step to make UX design to go beyond the primary interface. You need to measure user experience, like how long they spend on a website, what are the pages that they browse through, where they add products to the cart, why they leave the page without completing the purchase, etc. Companies need to focus more on these metrics rather than just calculating the number of products or services that they have sold.
- Expanded roles
UX has always been a wide spread category, and in 2017, you can expect an inflow from newer industries and technology like artificial intelligence, virtual reality and also sectors like fitness and health. As the experience in itself becomes the product, companies need to understand that UX is not the responsibility of only the designer, all the stakeholders need to take ownership to drive the effort in the accomplishment of goals.
- UX in Management
UX in many management companies that have a progressive outlook has benefited them by using UX design for their products and services. In 2017, this will expand to employees as well, management plans to start interacting more with employees about their experiences and will start implementing their ideas as well. This would be a great addition that UX can make to the society.
Over the years UX design has been expanding beyond horizons. It is no more about selling a product or service, it is more about selling the experience. This is turning out to be the best way for companies to have that competitive advantage over other companies in the market.