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What is an UX audit?
By mapping the user journey across your product we identify problem areas and give actionable inputs to improve retention of your customers helping them to complete their user journey. This keeps your customers satisfied and incentivises them to return again. This directly translates to :
- Improved customer retention
- Return of investment
- Increased sales
- Reduced development costs
- Higher conversion rate
- Business friendly engaging models
- Improved customer lifetime value

When to do an ux audit?
A UX audit can be done at any point in your product's lifecycle to identify problems and improve business performance.
It is good to do a holistic audit :
- If you want to know more about your users and grow your business
- Redesign of an website application
- New functionality
- Reduced development costs
- Validate new product design
- Validate your minimum viable product