Experience design for Online Banking

Leading commercial Bank from Dubai required a web and mobile friendly Experience for their Oracle Flexcube ™ implementation.

About the Client

A leading Commercial and Retail Bank in Dubai.They are supported by a sturdy financial base and reigned by a strong and stable management.


Client had decided to implement core banking application using Oracle’s Flex cube platform, which had conventional style UI which was not appealing enough for the business users who are getting accustomed to interactive design style UI of new age applications. Bank business was mostly from few corporate clients, with the new design they wanted to reach out to retail customers. So the management/marketing team identified the key user groups (young professionals, expats, migrant employees, Native Youths …) and they wanted to have a the new experience less cluttered and light weight and users should not feel burdened with complex front end to do their basic daily tasks.

Business Challenges

  • Meeting New Gen users with simple and easy to use screens flow giving unified experience for both web & mobile.
  • Reducing redundant screen data had to be entered manually which was taking time.
  • New user adoption.

Bring new style UI and UX to a legacy application that to a banking application is quite challenging. Team took up the challenge and we now have set of very happy users . CEO, Retail Division for the Bank.

Ux Solution

Our team conducted workshops with client stake holders ( Business, IT, Oracle Implementation ) at Dubai Head office to get a deep understanding of business goals for end users. Our team presented refined Information Structure and navigational flow for regular tasks like bill pay, transfers keeping 3 click approach. The project showcased great domain expertise in Online banking services domain by NI team.The functionality behind the screens were isolated and new UI and UX was created for the application. A detailed click through prototype was done mapping to new business flows recommended by the business team. This helped all the stake holders to review and finalize finer details before implementation. Design experience for all key task completion were done considering a minimum of 3 mouse clicks.

Design Process

  • Prototyping/wireframes: Azure RP Pro.
  • Adobe Fireworks for Visual designs.
  • Adobe Illustrator for creating graphic elements.
  • Adobe Dreamviewer to prepare responsive htmls.

Do you have similar design requirement?

Our team can reach you

Project List

Experience design for Online Banking

Mobile friendly Experience for their Oracle Flexcube...

Redesign of Stock Brokerage portal

Top French financial house engaged Neointeraction...

Share Trading platform Redesign

A challenging project from Financial domain where...

Bunker fuel optimization solution

Inatech (UK based IT firm) had trusted our design...

Ux Design for Alumni Networking portal

Social networking platform to connect college ...

Organizational initiative tracking

SaaS solution with a complex backend algorithm...

Salon Management solution

Ux consultancy project for Salon management...

Zpecialist Mobile App

Locating Family Health care facility is made...


Does working with smart people sound exciting? Do you love to find creative solutions to business challenges?

Whether you are a fresh graduate beginning your career or an experienced professional looking to accelerate your design career, we can provide you platform to enrich your career. Join one of India's leading Ux design firm working for prestigeous web & mobile projects and work in an environment for an exciting career of learning, development and value driven performance linked growth.

Design is a rather broad and vague term. When someone says "I'm a designer," it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.

UX designers are primarily concerned with how the product feels. A given design problem has no single right answer. UX designers explore many different approaches to solving a specific user problem.

The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. One way that a UX designer might do this is by conducting in-person user tests to observe one's behavior.

A UI Developer changes computer code into words, pictures, icons or other aspects that a user can easily understand and work with, i.e. creating an "interface" with the user.

They determine flow patterns, the best places to put features, and how to reduce user friction with the interface. UI Developers understand and / or write JavaScript, AJAX, JSP and other coding, as well as back-end languages such as Java.

With solid experience, and in some cases additional education, UI Developers can grow into management roles in various areas of IT, such as a Technical Project Manager.

Let's assume we are talking about the in-house marketer. A Digital Marketing Manager manages the digital (or online) elements of the marketing mix, integrates with offline (print, PR etc), also gets involved in strategic side of things like setting KPI's.

A digital marketing manager works with other departments (sales, customer services, HR etc) to ensure the implementation of the marketing plan is coordinated, aligned, consistent and meets business objectives.

It's too easy to give a current employee the title Digital Marketing Manager purely because the senior person giving the title doesn't do digital or fully understand digital themselves but know they need to be on it.


Please fill up the captcha.