Bunker fuel optimization solution

80% of expenses for any shipping company goes into the fueling of vessels. Inatech (UK based IT firm) had trusted our design team to map the complex process to simple fuel trader friendly transactional flows.

About the Client

Inatech is a global niche provider of intelligent, cloud-enabled and on-premise integration, ERP, treasury and bunkering software to the marine, manufacturing, logistics, supply chain and retail industries.


Inatech wanted to take their industry expertise to a cloud based SaaS solution and Shiptech project was started. Internal team had deep consultancy experience in Shipping and Bunkering industry and product features were architected accordingly. Though the solution was well architected technically team wanted to engage a professional team who can strategize the User Experience. Neointeraction team took the challenge of simplyfing the navigation flow for the users (Bunker fuel purchasing team & traders .

Business Challenges

Fuel costs remain a big issue for shipping but nowadays operators also need to deal with -

  • Regulations and compliance.
  • Issues with marine fuel quality and quantity supplied.
  • Claims management.
  • Oil price volatility.
  • Credit management.

Ux Solution

With simplicity in mind, the complex operations of fuel procurement of spot RFQ, fuel quality and quantity discrepancies management, claims or ECA compliance are streamlined into Shiptech to provide a seamless buyer experience. With Best-Buy process in place and rich featured modules, Shiptech to enable quick decision making.

Design Process

  • Conducted business understanding workshops.
  • Identified key business flow mapping.
  • Information restructuring & user journeys.
  • Interaction design strategy and click through prototyping.

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