business design 
Ultramatics Casestudy
Re-Design of Corporate Website
OVERVIEW
Ultramatics an IBM partner company asked Neointeraction to redesign their corporate website with a fresh visual identity representing their core business.
TESTIMONIAL "Neo Interaction was great to work with. They were able to take our vision and direction to create a much more effective site that is easier to navigate with a significantly improved layout and design. It was also important that we get our new site launched under a very aggressive timeline and Neo was able to work closely with us to do just that"
Ultramatics,
Director Strategic Alliance.
Ultramatics,
Director Strategic Alliance.
WHAT DID THE CLIENT ASK? Ultramatics asked us to redesign their corporate website with a refined navigational flow and content structuring. They wanted new visual identity with iconic representations for their core service offerings. Client also needed a CMS for updating the News and Events. The whole project needed to be delivered in 30 days time, so that the client could showcase it during their Global IBM Event.
CHALLENGES Design execution time including CMS development was 30 days. Ultramatics project manager had provided a project plan which our design & development team had to excecute. With in a weeks time we had to study client's business and presented our design recommendations along the new structure.
Neointeraction Design Account Manager directly coordinated with Ultramatics marketing team in USA. Milestones were defined and each team has worked close to achieve these timelines.
Neointeraction Design Account Manager directly coordinated with Ultramatics marketing team in USA. Milestones were defined and each team has worked close to achieve these timelines.
DESIGN ENGAGEMENT PROCESS
BENEFITS Our design for the web was a boost to Ultramatics marketing activities. Re-structuring of the services on the new website allowed marketing team to re-evaluate some of their service offerings from the old site. They could also extent the new visual identity to their other marketing collaterals. Our Design has eventually helped Ultramatics align the business along the new corporate website.