Geojit BNP Paribas wanted to redesign the present trading platform FLIP which had 3 variations based on user types ( Desktop, Web & Mobile). Considering the growing trend of mobile users client decided to redesign their trading platform to bring unified experience for its traders & Investors. While defining the product goals emphasis on great Experience for traders that would be compelling to do repeated Buy & Sell transactions. More than anything else, they wanted to offer their clients something which gives them a great user experience. Truly with Next Gen features built in, it will become the most advanced trader friendly solution.
Client had decided to implement core banking application using Oracle’s Flex cube platform, which had conventional style UI which was not appealing enough for the business users who are getting accustomed to interactive design style UI of new age applications. Bank business was mostly from few corporate clients, with the new design they wanted to reach out to retail customers. So the management/marketing team identified the key user groups (young professionals, expats, migrant employees, Native Youths …) and they wanted to have a the new experience less cluttered and light weight and users should not feel burdened with complex front end to do their basic daily tasks.
Inatech wanted to take their industry expertise to a cloud based SaaS solution and Shiptech project was started. Internal team had deep consultancy experience in Shipping and Bunkering industry and product features were architected accordingly. Though the solution was well architected technically team wanted to engage a professional team who can strategize the User Experience. Neointeraction team took the challenge of simplyfing the navigation flow for the users (Bunker fuel purchasing team & traders.
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Design is a rather broad and vague term. When someone says "I'm a designer," it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.
UX designers are primarily concerned with how the product feels. A given design problem has no single right answer. UX designers explore many different approaches to solving a specific user problem.
The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. One way that a UX designer might do this is by conducting in-person user tests to observe one's behavior.
A UI Developer changes computer code into words, pictures, icons or other aspects that a user can easily understand and work with, i.e. creating an "interface" with the user.
With solid experience, and in some cases additional education, UI Developers can grow into management roles in various areas of IT, such as a Technical Project Manager.
Let's assume we are talking about the in-house marketer. A Digital Marketing Manager manages the digital (or online) elements of the marketing mix, integrates with offline (print, PR etc), also gets involved in strategic side of things like setting KPI's.
A digital marketing manager works with other departments (sales, customer services, HR etc) to ensure the implementation of the marketing plan is coordinated, aligned, consistent and meets business objectives.
It's too easy to give a current employee the title Digital Marketing Manager purely because the senior person giving the title doesn't do digital or fully understand digital themselves but know they need to be on it.