Experience design for Online Banking

Leading commercial Bank from Dubai required a web and mobile friendly Experience for their Oracle Flexcube ™ implementation.

About the Client

A leading Commercial and Retail Bank in Dubai.They are supported by a sturdy financial base and reigned by a strong and stable management.

Introduction

Client had decided to implement core banking application using Oracle’s Flex cube platform, which had conventional style UI which was not appealing enough for the business users who are getting accustomed to interactive design style UI of new age applications. Bank business was mostly from few corporate clients, with the new design they wanted to reach out to retail customers. So the management/marketing team identified the key user groups (young professionals, expats, migrant employees, Native Youths …) and they wanted to have a the new experience less cluttered and light weight and users should not feel burdened with complex front end to do their basic daily tasks.

Business Challenges

  • Meeting New Gen users with simple and easy to use screens flow giving unified experience for both web & mobile.
  • Reducing redundant screen data had to be entered manually which was taking time.
  • New user adoption.

Bring new style UI and UX to a legacy application that to a banking application is quite challenging. Team took up the challenge and we now have set of very happy users . CEO, Retail Division for the Bank.

Ux Solution

Our team conducted workshops with client stake holders ( Business, IT, Oracle Implementation ) at Dubai Head office to get a deep understanding of business goals for end users. Our team presented refined Information Structure and navigational flow for regular tasks like bill pay, transfers keeping 3 click approach. The project showcased great domain expertise in Online banking services domain by NI team.The functionality behind the screens were isolated and new UI and UX was created for the application. A detailed click through prototype was done mapping to new business flows recommended by the business team. This helped all the stake holders to review and finalize finer details before implementation. Design experience for all key task completion were done considering a minimum of 3 mouse clicks.

Design Process

  • Prototyping/wireframes: Azure RP Pro.
  • Adobe Fireworks for Visual designs.
  • Adobe Illustrator for creating graphic elements.
  • Adobe Dreamviewer to prepare responsive htmls.
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Careers

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It's too easy to give a current employee the title Digital Marketing Manager purely because the senior person giving the title doesn't do digital or fully understand digital themselves but know they need to be on it.

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